Double Helix In The Sky Tonight
I had a phone chat with the elder last night as brothers are wont to do. We began discussing talk radio and the multitude of lame topics that seem to be generated: "What does everybody think of the space program? Give us a call and let me know!" Ughh. Elder made the point that the topic should NEVER be generated by callers half-assed opines--the host should establish a strong, thought-provoking point and then, if he has to, take calls from the rabble who should try to dispell said point.
Rush, perhaps the best ever, has only ever been hurt by his callers. For years I've listened to only the first twenty minutes of his great show and then had to turn to a local Todays Hot New Country station or NPR because the callers sent me into epileptic fits.
The question I have is who is the marketing genius insisting that callers are necessary anyway? Who needs the bastards? For the most part, they do nothing more than suck the energy from a show with their cliched points and golly gee-aint-the-host-smart ass kissing. Enough already!
Dave Thompson is in sore need of some marketing help, so Dave, my man, feel free to take this idea. In fact, I insist. Schedule a meeting right now with KSTP management and let them know that the Catbert equivalent of the blogosphere, JB Doubtless, has consulted for your show and is suggesting the bum's rush of all callers. Now granted it will be more work for you, but if you have proven anything over these last few tumultous months it has been your willingness to do damn near anything to have a show.
This is your ticket to success. Or at least the coveted midnight to 3 slot.