In an upset, the Academy of Journalistic Arts and Sciences overlooks perennial nominee and Star Tribune "Reader Representative" Kate Parry, despite this recent performance:
"Our columnists are very capable, dedicated reporters. They occasionally make errors, but they're minor, not at the core of the column. Considering the battleground they're working in, their work stands up to tremendous scrutiny," [Anders not Jake] Gyllenhaal said.
This year, quoting your boss gushing about the quality of the newspaper's product under the guise of representing the readers wasn't enough to win.
Instead, the award goes to dark horse candidate Chris Serres of the Star Tribune. He gets the nod for this paragraph in a news article about his employer (Star tribune parent company McClatchy) potentially buying the parent company of the Pioneer Press (Knight Ridder):
Though McClatchy might seem like a long shot -- last year, its revenue was a little more than one-third of Knight Ridder's -- analysts say the Sacramento, Calif.-based newspaper company has several factors working in its favor. The company has relatively little debt, a strong management team and a solid reputation of producing high-quality journalism.
No evidence was provided for that conclusion. But if you don't believe it, just refer for the Reader's Representative column for all the proof you need.
We congratulate the winners. And if they ever do make a movie of the process of writing and editing that article, I can think of no more appropriate male leads than a reunion of Heath Ledger and Jake Gyllenhaal.