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Monday, October 01, 2007
Frank Kelly Rich has the back stories on the Ten Greatest Alcohol Icons Of All Time at the Modern Drunkard Magazine Online:
The Hamm's Bear Perhaps a Little Too Happy?  The joyous bear haunting baby-boomers dreams was conspired by Ojibwa Indian Patrick DesJarlait in 1952. Though his name was never revealed on air, around the brewery he was called Sascha, after the brewery founder's wife. Which must have thrilled her no end--what woman wouldn't want to be the namesake of an obese male bear? Being saddled with a chick name didn't seem to bother Sascha much. He spent most of his time dancing and getting into weird adventures with the other animals of the forest, to the point one wonders if there was something other than fish in the "Sky Blue Waters." The wildly-popular commercials employed plot devices ranging from good old-fashioned fun like pie fights and log rolling to more risque activities, such as train robbery, gunplay, arson, and gleeful wolf-abuse. The spots would saturate the airwaves for over 30 years, which is especially impressive when you consider Spuds MacKenzie lasted less than three. Read all ten. Labels: Drinking
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