Monday, October 05, 2009

Discriminating Tastes

Those at the top end of the income brackets tend to use their wealth to enjoy the finer things in life. Homes, cars, food, drink, and--as this piece in today's WSJ notes--even sports:

If you think of most hockey fans as beer-swilling blue-collar McKenzie brothers, the dim-witted Canadians of SCTV fame, think again. Visitors to the NHL's Web site have higher incomes than visitors to the other major professional sports leagues' sites.

Marketing-research firm comScore analyzed online traffic to,, and in the U.S., and found that more than half the puckheads had household incomes of at least $75,000. About 36% came from households making six-figure sums or higher. Baseball ranked second with 32.7 percent of its web-browsing fans in the $100,000 or more bracket, followed by football with 28.3 percent., by contrast, had only 27.7% of its users among the top-earning households, giving it the least-affluent fan base.

No comments:

Post a Comment