Saturday, January 16, 2010

Purple Pride Payoff?

Front page piece in today's WSJ on economists who tried to put a price on what the Vikings are worth to Minnesotans:

MINNEAPOLIS--Christopher Slinde, a lifetime Minnesota Vikings fan who has endured decades of heartbreak and lots of overpriced beer in supporting his team, believes Vikings fandom is priceless. According to economists, it's worth $530.65.

"This is deep," said Mr. Slinde, a 33-year-old X-ray technician, outside the Park Tavern near Minneapolis on Sunday. He had been handed a recent economics paper that is tattooed with equations and attempts to value, in dollars, the joy and pain Minnesotans get from the Vikings.

"Don't economists spend their time on more serious stuff?" he asked, after thumbing through the paper in the cold.

First off, this dude is thirty-three, so while he's endured his share of Vikings heartbreak, he also missed out on some of the worst of it.

Secondly, when it comes to putting a value on the "joy and pain" that the Vikings bring to their followers, I would think any rational economic analysis would have the fans coming out in the red.

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