Thursday, February 18, 2010

Clubbin'

The St. Paul Grill is starting a Scotch Club:

Join The St. Paul Grill Scotch Club today and begin the journey to a COMPLIMENTARY tasting the Midwest's, and one of the world's, most expensive scotches--The Macallan 55 (currently valued at $750 for 1.5 oz). The St. Paul Grill is only Minnesota venue to serve the 55-year-old limited edition, single malt Scotch. Created by The Macallan, a renowned distillery based in the Highlands region of Scotland. The Macallan distillery only produced 420 individually numbered bottles of the 55-year old Scotch, and it only made 100 of those bottles available for distribution to the United States. Most of these have been distributed to restaurants and bars on the east and west coasts and in Las Vegas.

To receive this complimentary tasting of The Macallan 55, purchase a 1.5 oz pour of each of The Grill's 52 scotches on the bar menu, except The Macallan 55. In addition to receiving a complimentary tasting and as a Scotch Club member, you will receive exclusive benefits and rewards along the journey and throughout the year.

* Taste all the single malt scotches in the Highland Category on the scotch menu and you will receive a complimentary 1.5 oz pour of Dalmore 21 ($21.00 value).

* Taste all the single malt scotches in the Speyside Category on the scotch menu and you will receive a complimentary 1.5 oz pour of Glenlevit 21 ($30.00 value).

* Taste all the single malt scotches in the Lowland, Campbeltown, Island and Islay Categories and receive a complimentary 1.5 oz pour of Laphroaig 30 ($42 value).

* The Grill will hold quarterly events to showcase various scotches and give you the opportunity to meet with distillers, learn more about scotch and cross some off your list.


Going through each of the Grill's 52 scotches would require a serious investment, both in terms of time and lucre. But what a journey it would be and what a reward when you reach your destination. And it's hard to think of too many better places in the Twin Cities to enjoy a good scotch than the classic bar at the St. Paul Grill.

UPDATE-- I should have known that if anyone was going to take the time to break down the costs and benefits of membership in the St. Paul Grill Scotch Club it would be the Nihilist in Golf Pants. Here's his financial analysis:

I did the math.

Since we don't have gatekeepers, I decided to determine how much you'd have to lay out to get your free taste of MacAllen 55. I assumed it would be less than $1000 since you'd have 52 pours at an average price of less than $20.

Additionally, the offer includes three additional free pours along the way as you complete the Highlands, Speyside and other groups.

The Highlands are the cheapest group, with 12 Scotches for $257.75, including your "free" pour of Dalmore 21. Since Dalmore is priced at $21 you're looking at an 8% discount.

The next cheapest group is the Lowland, Cambletown, Island and Islay group of 26 pours for $398.25, including your "free" pour of Laphroaig 30. Since Laphroag is priced at $42, that's a 10% discount.

The final group would be the Speyside, which lists 35 pours on the menu for $740.75. You are supposed to receive a "free" pour of Glenlevit 21, a $30 value. However, it's not listed on the SPG's online menu. I'll assume it's available, making the number of pours 36. Of course, if you complete this group last, you'd get a "free" shot of the good stuff valued at $750. That would make your discount on your round a whopping 52%.

Something's not right here. The SPG claims you only need to buy 52 pours, but there are 73 or 74 pours, depending on the availability of Glenlevit 21. Your total cost would be $1,396.75 (about $19 each) for a menu that retails at $2,239.75. And that's before appetizers and meals.

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