Monday, July 02, 2012

The Quickening

Back-to-School Sales Creep Forward:

Summer is barely here and it's already time to think about back-to-school—shopping, that is.

Young people wearing flip flops and bright cutoffs and tops are starting to be met in the mall by more somber colors and longer pants, a signal that back-to-school sales pitches are beginning earlier than ever.

Sigh. It's JULY 2ND. Do we really need to be think about back-to-school sales already?

At a Macy's Inc. one recent morning, full-price navy blue Levis and brown and beige T-shirts were lining the main aisle, more in keeping with fall looks. Nearby, tanks and white pants were going for 40% off.

Target Corp. had up to 70% off sleeveless shirts and shorts, while a manager said the retailer began putting out back-to-school merchandise a week or two ago, and would likely be finished by the end of this week.

Better buy that swimwear soon. In a few weeks, we'll be seeing winter coats and scarves on the store shelves.

Life's too short already. Do we really need to rush through it even more rapidly?

Screw this nonsense. Sit back, relax, and enjoy SUMMER. It'll be over before you know it anyway.