David Brauer posted an interesting update on local radio ratings today. My key takeaway:
As of July, The Current claims 2 percent of total Twin Cities radio listeners, down from the low 4s a year ago. MPR News is at 3.9 percent, after posting 5s or better most of the past three years.
So our two local PUBLIC radio stations, which are partially funded by taxpayer dollars, are now being tuned in by less than six percent of said listening public? Remind me again why in these tough economic times, we should continue subsidizing these stations so that the likes of Atomizer have the privilege of hearing Sleater-Kinney while driving to work?