The Star Tribune has obtained the NFL’s 154 page book of demands for cities bidding on the Super Bowl. The document is a fascinating read loaded with gold nuggets. For example, the phrase “at no cost to the NFL” appears, by my count, 182 times in the 154 pages.
But don’t make the mistake of thinking the NFL is all about commercial exploitation of the Super Bowl; nothing could be further from the truth. I refer you to page 32:
6. No Commercial Exploitation
The Stadium owner must agree that it will not use the Super Bowl Game in its sponsorship sales promotions or otherwise, and will not attempt to commercially exploit the designated Super Bowl, unless it obtains the NFL’s advance written approval of such use.
Thanks NFL for preserving the purity of the game!